In a bid to champion the cause of renewable energy in Nasarawa, the Our Mission Human and Social Impact Initiative launched an impactful 10-day social media campaign focused on promoting renewable energy adoption in Nasarawa State, Nigeria. The campaign aimed to raise public awareness and encourage sustainable energy practices as part of the organisation’s Empowering Youths for Nigeria’s Clean Energy Future project.
Running from March 6 to March 14, 2025, the Renewable Energy Social Media Campaign utilized popular social media platforms such as Facebook, Instagram, WhatsApp, and LinkedIn to connect with a broad audience. Through the hashtags #RenewableEnergyNas and #Youths4RenewableEnergy, the campaign engaged young people, policymakers, and the general public in discussions surrounding renewable energy’s role in addressing climate change and building a sustainable future for Nigeria.
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The Empowering Youths for Nigeria’s Clean Energy Future project, led by Mission4Impact, utilized the power of digital media to foster meaningful conversations about renewable energy. The campaign featured curated content, including infographics, short videos, and advocacy posts shared by participants, volunteers, and social media influencers. This strategic content sharing significantly expanded the campaign’s reach and helped galvanize support for renewable energy initiatives across Nasarawa State.
Imran Umar Ujih, the contact person for the campaign, emphasized the transformative nature of the initiative: “This was more than just a social media campaign; it was a call to action for young Nigerians to understand the importance of renewable energy and take steps toward a cleaner, more sustainable future.”
Key stakeholders in the campaign, including environmental advocates, policy leaders, and social media influencers, played an essential role in amplifying the message of renewable energy. The widespread engagement fostered by these influencers helped raise awareness and inspired local communities to embrace renewable energy as part of Nigeria’s clean energy goals.
“By involving young people and encouraging them to share valuable information, we’ve built a network of advocates who are now better equipped to champion renewable energy in their communities,” added Ujih.
The campaign’s success was reflected in the high levels of engagement across various social media platforms, with participants sparking meaningful conversations on the significance of renewable energy in Nigeria’s future. The strong support for the initiative highlights its potential to create lasting change and influence the shift toward greener energy solutions.
As the campaign concluded, the Our Mission Human and Social Impact Initiative reaffirmed its commitment to ongoing advocacy, confident that the voices of the youth in Nasarawa State will continue to drive Nigeria’s transition to clean energy.
